AMM EDUCATIONAL FORUM
September 2026 Educational Forum
Ready, Set, Launch!
The Modern Pharma Playbook
SEPTEMBER 2026
Ready, Set, Launch!
The Modern Pharma Playbook
Today's pharma launch demands flawless execution across channels, scientific teams, and specialized markets. Join the Association of Medical Media (AMM) for an exclusive post-conference lunch and panel featuring pharma brand strategists, commercial leaders, and media experts sharing the real-world playbook for modern launch success.
EVENT DETAILS
Thursday, September 17, 2026
12:00 PM – 2:00 PM ET | Lunch Included
CMI Media Group, 7th Floor Conference Center
2000 Market Street
Philadelphia, PA 19103
FEATURED PANEL
12:30 PM – The New Launch Playbook
An insider discussion on what it takes to win in today's market, bridging agency media execution and publisher partnerships.
FEATURED SPEAKERS
Bill Veltre — Speaker
Chief Media Officer, Deerfield Group
Eugene Lee — Moderator
Group President, Specialty Communications, CMI Media Group
Additional speakers will be announced soon.
KEY FOCUS AREAS
Omnichannel Precision: Delivering agile, data-driven campaigns across HCP and patient touchpoints.
Compliant Medical & Commercial Synergy: Enabling appropriate cross-functional alignment while maintaining firewall integrity.
Rare Disease Nuances: Navigating high-touch, highly targeted specialized markets.
Launch Logistics & Measurement: Managing cross-functional readiness and measuring launch success.
LUNCH SPONSOR
Thank You to Our Lunch Sponsor
We are pleased to recognize Doceree as the Lunch Sponsor for the September Educational Forum.
REGISTRATION REQUIRED
All attendees must be pre-registered.
Registration closes September 15, 2026.
QUESTIONS
We're Here to Help
We look forward to seeing you at the September Educational Forum!
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