AMM Events & Meetings
As part of AMM's commitment to advancing the value and future of professional medical media, AMM hosts regular educational meetings, fundraising and networking events, and the annual AMM Nexus Sales Reps of the Year celebration.
Upcoming Events
October Member Educational Forum: The Influence of Influencers, presented by Sermo and Four External Factors Affecting Healthcare Marketing, presented by IQVIA
Thursday, October 24 | 11:00 AM - 1:00 PM ET | MEMBERS ONLY | Register to attend in person
IN PERSON ONLY
Haymarket Office
275 7th Avenue (10th floor)
New York, NY
Lunch sponsored by 
The Influence of Influencers
Learn what makes a trusted healthcare ”influencer”, the impact influencers have on physician perception and decision-making, and tips to supercharge your influencer strategy for authenticity and efficacy – straight from a Sermo Medical Advisory Board physician and Sermo industry expert.
Dr. Monica Kapoor, NYC-based OBGYN working with NYC Health + Hospitals; Sermo Medical Advisory Board member
Kaitlin O'Hara Senior Marketing Director, Sermo
Four External Factors Affecting Healthcare Marketing
While the government acknowledges that DTC marketing enhances health outcomes, new laws and regulations are making effective marketing more challenging. In this session, we will examine four key government and technology factors shaping both DTC and HCP healthcare marketing. Join us to understand the complexities of combining health and consumer data for personalized engagement, discover innovative solutions, and learn strategies for future-proofing your marketing approaches.
Presenters: TBD, IQVIA
Selected Past Event Recordings
Who Attends AMM Meetings? Representatives of member companies including pharma, agencies, and media professionals come together at AMM events for knowledge and community. Here are just a few. Reach out to [email protected] for your member login or information on joining AMM to take advantage of education meetings, on-demand learning, and a host of other benefits.
October Educational Forum: Modernizing Medical Media, Tuesday, October 3, 2023
Matt Lewis, MPA, Global Chief Artificial and Augmented Intelligence Officer, Inizio - Members Only recording and selected slides.
February Member Educational Forum: Cookieless in 2024 and 2025, Thursday, February 8, 2024
Caitlin Borgman, Chief Commercial Officer, ID5.io, Moira McKenna, Director, Solution Sales, IQVIA, Michelle Klein, Vice President, Digital Experience, IQVIA - Members Only recording.
April Member Educational Forum: AI Adoption in Healthcare Advertising, Thursday, April 11, 2024
First, Sermo will present new market research on HCP usage and perceptions of AI. Next, a panel discussion on the application of AI in Healthcare Advertising including improving content, targeting, or operations from three supplier experts (Google, Salesforce, Doximity) moderated by agency expert CMI Media Group. - Members Only recording.
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