Welcome to the Association of Medical Media

The professional medical media industry is in constant evolution, and challenges abound. While there are no definitive answers that work for everyone, the AMM provides thought leadership, shared understanding of industry trends, and collegial information sharing—so that together we can strengthen our industry, communicate the value of professional medical media, and thrive in our businesses.  

The Association of Medical Media (AMM) brings together professional medical media owners and ad agencies, along with pharma and device manufacturers, to set industry principles and standards and to advocate for the value of medical media to educate health care providers and create better patient outcomes. A non-profit organization made up of member publishers, agencies, and others, and funded by the top journal publishers in the medical media space, AMM leads the evolution of professional healthcare media solutions to meet the needs of healthcare professionals, patients and health systems.

Through regular educational forums, thought leadership, networking events, strategic discussions, joint statements of guiding principles, and reference resources, the AMM aims to develop a shared understanding of the major strategic issues of the day—and solutions to address them. 

Welcome to the conversation!