Medical Media Industry Resource Links

The following links will direct you to medical media resource sites that have been recommended by AMM members. These links are posted for informational purposes only. If you would like to recommend additional links, please email [email protected].

Programmatic Helath Glossary (a compendium of key terms from the Programmatic Health Council)
Digital Advertising Standards, Guidelines & Best Practices
IAB Interactive Advertising Wiki
An extensive, detailed glossary of terms for the novice or the advanced covering everything industry related including: digital and print advertising terms and resources, computer/technical terms, HTML codes, error messages, and more from MPA.
BPA Worldwide was originally created by advertisers, advertising agencies and the media industry to audit audience claims used in the buying and selling of print, digital and face-to-face advertising. BPA also verifies compliance to defined government, industry, and organizational standards, as well as adherence to privacy, data protection and sustainability guidelines and best practices.
The Coalition for Healthcare Communication promotes the free exchange of scientific and medical information. In addition to white papers and other documents published by the Coalition, you can find relevant information on current healthcare and health economics issues, as well as policy positions published by government agencies and other professional organizations. is an independent medicine information site that is a resource for drug and related health information, including new approvals and indications. assures the safety, efficacy and security of human and veterinary drugs, biological products, medical devices, our nation’s food supply, cosmetics, and products that emit radiation. Their newsroom is a resource for medical media professionals.
FiercePharma provides updates on the latest pharma industry news and deals.                                                     
The HHS newsroom provides the U.S. Department of Health and Human Services’ latest news releases and press office information.
The Interactive Advertising Bureau (IAB) develops technical standards and best practices, and also fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing.
Kantar Media helps marketers, agencies and media companies understand healthcare audiences and the media they consume using syndicated (and custom) studies of print readership, web traffic measurement and more.
MDMA represents the interests of medical technology companies.
Medscape delivers medical news, clinical reference, and education.
Mequoda Group is an authority on multiplatform publishing strategy with a focus on content marketing, multiplatform product development, and strategic revenue optimization.
Medical Marketing & Media carries a mix of industry news and feature articles on marketing and promotion.
The National Institutes of Health site includes a useful news section.
This is the parent site for Med Ad News, PharmaLive, and the Manny Awards. is a broad coverage of pharmaceutical business, product marketing, and clinical research designed to keep pharmaceutical executives current on news and events. provides an online calendar of industry events, an online discussion forum, a monthly interactive opinion poll, and other content.
PhRMA advocates in the U.S. and around the world on public policy issues critical to the discovery and development of innovative medicines.
PM360 is an information source for marketing decision-makers in the pharmaceutical, biotech, and medical device industries.
This is the Pharmaceutical Marketers Directory site.
This Society for Scholarly Publishing site is a moderated and independent blog that brings together differing opinions, commentary, and ideas, and presents them openly.


Digital Advertising Standards, Guidelines & Best Practices