Thank You For Attending, Recap Coming Soon!

AMM’s Spotlight on Analytics and Attribution 
 

Speakers: 

Jeff Greenfield, co-founder of C3 Metrics and chief architect of C3’s Attribution Data Cloud
Leslie Laredo, President of Academy of Digital Media 

This session kicked off with a presentation by Jeff Greenfield, co-founder of C3 Metrics and chief architect of C3’s Attribution Data Cloud.  C3 Metrics’ goal is to make sure marketers have a reliable and trusted approach to attribution and this session will help explain how attribution works. Jeff will unveiled the challenges pharma marketers face when measuring the purchase decision journey via multi-touch and cross-device attribution, including issues with PII/HIPAA compliance and how fraud impacts attribution. 
 
Following the presentation on attribution, Leslie moderated a panel that delved deep into the story of analytics.  The panelists, responsible for directing their agency’s analytics teams, discussed the different roles and responsibilities their teams have, how analytics informs media evaluation, campaign execution, optimization, provide insights on benchmarks and what is needed to move forward in the data-driven media world. 

Panelists Included:

James Akhbari
VP, Media Director - Havas Media

Amy Chan
Director, Digital Media Analytics - SSCG Media Group

Leanne Smith
Vice President, Insights & Analytics - CMI 

Ben Katz
Director, Digital Strategy & Analytics - DRG Digital | Manhattan Research

Renee Kennedy
Director, Digital Marketing & Analytics - eHealthcare Solutions

Matthew Holland
Chief Commercial Officer - Healio


 

Want to get a sense of an AMM Educational Meeting?
Check out the video below.