Educational Forum
February 20th - CFA Society New York

Topics:
Panel on Digital Privacy (JUST ADDED)
Ad Fraud (w/ Dr. Augustine Fou)

The AMM is thrilled to be adding a panel presentation on one of the hottest topics right now in medical media publishing. Join us to hear from colleagues about how they are tacking this fast-changing landscape.

Panelists Include (more to come)

Jon Bigelow - Coalition for Healthcare Comm. 
David Reim - DMD
Stephanie Hanaway - AAFP
The panel will be moderated by Jason Carris, Editorial Director - Aught Eight, Inc, and
previously Editor of The Hospitalist news magazine.



Digital Ad Fraud Update


What has changed in the last few years, with respect to ad fraud and brand safety? What have good publishers done to protect themselves from ad fraud and to defend against false accusations of fraud? In this monthly educational session, learn about the positive actions and case studies from publishers both in the medical media industry and outside.

Presenter

Dr. Augustine Fou
Idependent Ad Fraud and Cybersecurity Researcher, Marketing Science Consulting Group, Inc.

Dr. Augustine Fou is an independent cybersecurity and ad fraud researcher who helps clients identify and remove fraud impacting their marketing campaigns. He is an industry-recognized thought leader in digital strategy and integrated marketing. Dr. Fou was the former Chief Digital Officer of Omnicom’s Healthcare Consultancy Group, a $100 million agency group serving pharma, medical device, and healthcare clients and served as SVP, digital strategy lead, at McCann Worldgroup/MRM Worldwide. 

 

February 20, 2020
Networking begins at 9:00 AM, Presentations at 9:30am
CFA Society New York
1540 Broadway, Suite 1010, NYC

Register Now