AMM Conversation

A podcast series exploring key issues and challenges in medical marketing,
hosted by Jason E. Carris. 

 

Season One: Data Privacy


Sneak Peek

Visit AMM Conversation on Podbean to Read the Full Show Notes

S1, EP 1:
David Reim

Chief Privacy Officer
DMD

 

Two keys for collecting data from an end user: transparency and end user control of their data. He says companies can take an offensive or defensive stance with regard to data privacy.
Defense means privacy compliance in order to avoid litigation. "Offensively, is to say, 'this is what my users want and I am going to be very up front with their data and allow them to control it as much as possible."

S1, EP 2:
Stephanie Hanaway

Director of Journal Media
AAFP

  Hanaway says AAFP members have high expectations for data
privacy.
She says "trust" is the AAFP's guiding principle.

"As an association, if we break our members' trust, we don't
have members, and then we do not exist," she says. "They
trust us with their data. We are not going to break that trust, period."

 S1, EP 3:
Jon Bigelow

Executive Director
CHC

  The big problem is the potential for every state to create its own privacy law(s), which is almost "untenable" from an industry
perspective. "The second big issue is the burden on the consumer/
user," Bigelow says. "You don't really know what you are agreeing 
to... to think simply clicking 'I Agree' is consent is laughable."
 S1, EP 4:
Dr. Augustine Fou

Digital Ad Fraud Investigator
Marketing Science Consulting Group

  The bar should be raised in medical media. "Everyone is conscious of it and is trying to do the right thing," he said. "But what other steps can you take? Instead of having 30 or 40 third-party trackers on your website, you might want to only have five.

He encouraged medical media to "keep evolving
with your data privacy. Be proactive, and do not wait for legislation."



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