Upcoming Educational Meeting

As part of AMM's commitment to advancing the value and future of professional medical media, we will host monthly educational meeting.


January Educational Meeting 


Kathleen Frank
Vice President
PI Midlantic

Melanie Wood
Senior Consultant
PI Midlantic


Title of Presentation:

Turning Difficult Personalities into YOUR Greatest Asset – It All Starts With YOU

Presentation Objectives:
-Gain stronger self-awareness to better understand difficult interactions 
-Deconstruct personality types to most effectively adapt
-Think from the opposite perspective to improve interpersonal relationships and workplace effectiveness

About Kathleen:
Kathleen Frank is VP at PI Midlantic whose primary focus is helping organizations lead & develop the people-side of their business. Kathleen brings a broad range of experience to her clients, from start-ups to Fortune 500 companies. Her Primary Goal: To Make a Difference and Help Companies Achieve Performance Excellence.

About Melanie:
Melanie Wood is a certified behavioral specialist and seasoned corporate trainer. 2015 “Trainer of the Year” and 2016 “Associate of the Year”, Melanie trains Fortune 100/500 companies as well as start-ups. Utilizing her experience in Industrial and Organizational Psychology, Melanie helps companies build their teams from “Hire to Retire”.

 Amanda Keiser
Smooth the Path


Title of Presentation:

330+ Member Interviews Uncover the Secrets of Engagement

While fielding in-depth interviews with over 345 members of various organizations, I have learned that member stage highly influences engagement. The member stages fall into three categories: new members, 3-7 year members, and long-time members.

In this presentation, find out how members from small to large associations become engaged. Hear how members articulate the barriers to engagement. Explore the specific value members need by member stage and learn about the experiences they want. From there we will talk about how publications (print and digital) play a significant role in the organization's success.

Presentation Objectives:

  • Hear stories from members from all three stages.
  • Learn why engaging new members early is key!
  • Dive into what member engagement really means and how your publications factor into a successful engagement strategy.

About Amanda:
Amanda Kaiser is a qualitative researcher. She has conducted 345 in-depth interviews with members from small to very large associations; 24 research projects and counting. 
Channeling members’ opinions, thoughts, and feelings, Amanda writes a weekly blog for association professionals at SmoothThePath.net or follow her on Twitter @SmoothThePath.

 Location: New York Society of Security Analysts (1540 Broadway, Suite 1010, NYC)

Date: Wednesday, January 17, 2017
Time: 9:30am-12:00pm

Who Attends AMM Meetings?

All representatives of member companies, pharma, agencies, and media professionals may attend at no cost.  If you are a nonmember, please consider joining AMM to take advantage of this meeting and a host of other benefits.
Questions? Email events@ammonline.org or call 888-978-0943.