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2013 Gold Sponsor

November 2011 Education Event

Members Only Event

November 17, 2011
8:30 AM - 11:30 AM
The Ney Center
Young & Rubicam Building
285 Madison Avenue
(Between 40th & 41st)
New York, NY 10017

This event is open only to AMM members and media agency professionals.

Not a member? Join now!

 

Program:

8:30 - 9:00 AM: Registration and Continental Breakfast

9:00 - 11:30 AM: The Digital Health Coalition - Insights, Opportunities and Trends from the Future of Digital Health  
The AMM Meeting on November 17 will feature the Digital Health Coalition - Insights, Opportunities and Trends from the Future of Digital Health   

Moderator - Mark Bard (Digital Health Coalition)

Mark is best known as the co-founder and CEO of Manhattan Research. Together with his Manhattan Research co-founder Joe Farris, Mark has established the Digital Health Coalition with the aim of engaging regulatory agencies and the news media in the dialogue about regulation of drug and device companies' digital marketing efforts.

This panel discussion will provide an update on efforts underway by the Digital Health Coalition -the Digital Health Coalition's vision is to identify and then recommend specific actions that will inform digital healthcare communication and engagement for the benefit of the public at large. The session will cover trends in social media adoption and regulation and mobile health.

Information on panel participants coming soon!