AMM LIBRARY – Continuing Medical Education

You are invited to use all the documents in this section to inform you of developments in the field of CME and how they affect the way medical information is presented.

"Changes in Medical Education: Why Should Journal Publishers Care?"
Jon Bigelow, President and CEO,
KnowledgePoint360 Group (PDF) November 8, 2007

"Stresses on Drug Marketing in 2007 and Beyond"
John Kamp, Executive Director,
Coalition for Healthcare Communication
November 8, 2007 (PDF) (PowerPoint)

Perceptions on Industry Trends and Their Effect on Agencies & Publishers(PDF)
Presentation by Ken Begasse, Jr, Partner, Director of Client Services, Concentric Pharma
Advertising - June 13, 2007, AMM Meeting (PowerPoint version)