About AMM  |  Contact Us  |  Press  |  Services  |  Library

 

 

Subscribe

 

GET CONNECTED:

 

Have You Joined AMM on LinkedIn? Ask questions, share knowledge, network, see what your peers are up to. Click to get started.  Then join our other groups on Facebook and Twitter!

    Presentations

     

    AMM members and affiliates have provided us with PDF versions of their presentations at AMM events.

    Monthly Educational Meeting
    "Bringing Journals to Life with Enhanced Engagement"

    Speakers:


    May 2010 AMM Educational Meeting:

     "New Journal Media Models"                       

    Speakers:

    • Kelly Sborlini, VP, Patient Data Analytics, SDI
      "The 2009 SDI Year in Review"  View summary.
    • Mark Gleason, SVP, Aptilon-DMD
       "
      Evolve or Perish! -- Building the New Medical Publishing Models"
        (Slides not available.)

    April 2010 AMM Educational Meeting:

    • Tino DeCarlo, AMM President - Opening Remarks
      Presentation slides 
    • Peter Niemi
      VP, Co-Director, Flashlight Medica Interactive
      "Does Your Digital Reach Its Target?" 
      Peter Niemi's presentation slides  
    • Stanley R. Woodland, President/CEO, Compas, Inc. and 
      Communications Media, Inc.

      "Opting into the Current Media Environment Together"
        (Slides not available.)

    Nexus Awards, March 2010:

    Ron Pantello's Keynote Presentation

     

    February 2010 AMM Educational Meeting:

    Presentation by Tino DeCarlo, AMM President   PDF

     

    Presentation by Jon Bigelow, CEO, KnowledgePoint 360 Group PDF
     
    Evolving Challenges in Medical Communications: Eight Trends that Matter

    Maria D'Aries, Director of Business Development, Translations.com
    Mark Hjerpe, Director of Sales, Translations.com
    Global Trends in Scientific Content Dissemination & Distribution: How Translation Opens New Markets  (Transcript not available.)
     

     

    January 2010 AMM Educational Meeting:

    Presentation by Tino DeCarlo, AMM President 2010
    PDF

     

    SPEAKERS:

    • Richard C. Anderson, Chairman and CEO, Promotional Economics Institute
      The Economics of Promotion:  Understanding & Projecting the Impact of Promotion
      View Presentation:  PPTX    PDF
    • John Kamp, Executive Director, Coalition for Healthcare Communication
      The Current Regulatory and Political Landscape of Pharmaceutical Marketing & Education
      View Presentation:  PDF

    ________________________________________________

    "Digital Content - Building Bridges to Your Future"
    AMM Educational Meeting October 22, 2009
    Speakers:
    Drew Davis
    , CSO, Co-Founder,  TippingPoint Labs
    Presentation:

     


    Dora Shankman,  CEO, Shankman Marketing and Media Resources, LLC
    View Presentation Slides:  Pharmaceutical Media and Promotion In Today’s Healthcare Environment

     

    View Introductory Presentation: PDF
    Slide show presented with permission from The Economist:

     

    Text of slide show presentation:PDF

    Media Director Panel:
    "Current Trends in Media and the 
    Future Prospects of Medical Communications"
    AMM Meeting September 17, 2009
    Introduction:
     Jenny Day, AMM President
    View presentation:  PDF
    Video of the Media Director Panel coming soon!

    "An Approach to Healthcare Industry Reputation Management"
    Paul Oestricher, President, Oestriecher Communications
    AMM Meeting June 25, 2009
    View Presentation: PDF

    "Reputation: The Impact on the Healthcare Industry"
    AMM Meeting June 25, 2009
    View Introduction by Jenny Day, AMM President:  PDF 

    "Pharmaceuticals 2009: An Industry In Transition"
    Introduction - Jenny Day, AMM President
    AMM Meeting May 21, 2009
    View Presentation:  PDF

    Introduction to the Spring Integrated Marketing Panel
    Jenny Day, AMM President
    AMM Meeting April 16, 2009
    View Presentation: PDF
    (Video of the panel discussion is available here.)

    Detailed Plans and Focus for AMM in 2009
    Jennifer Day, AMM President
    AMM Meeting February 12, 2009
    View Presentation:  PDF 

    "Media Measurement Builds Brands"
    Russ Haderer, BPA Worldwide
    AMM Meeting February 12, 2009
    Mike explained the print-online partnership initiative between BPA Worldwide and Nielsen. He discussed ways publishers can use data and information in their brand positioning.
    View Presentation: PDF 

    "New Findings on the Most Important Sources of Medical Information"
    Charlie Hunt, MARS Medical
    Charlie discussed the newest information sources and presented a descriptive overview of medical search engines.
    AMM Meeting February 12, 2009
    View Presentation: PDF 

    AMM Vision for 2009
    Jennifer Day, AMM President
    Welcoming Address - AMM Annual Meeting January 22, 2009
    View Presentation:   PDF    

    Healthcare Marketing in the Obama Era
    John Kamp, Executive Director, Coalition for Healthcare Communication 
    Presentation - AMM Annual Meeting January 22, 2009
    View Presentation:  PDF  

    Pharma 2009 - Which Way Next?
    Pat Clinton
    , Editor-in-Chief, Pharmaceutical Executive
    Presentation - AMM Annual Meeting January 22, 2009
    View Presentation: PDF

    2008: A Legislative & Medical Education Outlook
    The Evolving Landscape of Medical Education - Continuing Medical Education: Guidelines for Marketers and Publishers:The New Political Climate and Its Impact on Medical Media - Legislative Update and Post-Election Overview
    Brad Bednarz, Education Committee, Coalition for Healthcare Communication 
    Presentation - AMM Meeting November 20, 2008
    View Presentation:    PDF (528k)

    2008 Doctors' Choice Research Report
    Charlie Hunt, Senior Vice President, MARS Medical
    Presentation - AMM Meeting November 20, 2008
    View Presentation (PDF):  Part 1   Part 2   Part 3 

    2007/2008 Industry Trends Update
    Tara Hamm
    , Client Services, Verispan
    Presentation - AMM Meeting June 12, 2008
    View Presentation

    Physicians 2.0 - How Changes in Information Acquisition and Collaboration
    Are Driving Change at the New England Journal of Medicine

    Kent Anderson,
    Executive Director
    International Business & Product Development, NEJM
    Presentation - AMM Meeting June 12, 2008
    View Presentation

    Professional Online Advertising: Today & Tomorrow
    R.J. Lewis, CEO, e-Healthcare Solutions
    Presentation - AMM Meeting May 22, 2008
    View Presentation       PDF 

    MDs as Interactive Communities
    Alex Frost, VP of Publishing Partnerships, Sermo
    Presentation - AMM Meeting April 24, 2008
    View Presentation  

    Physicians' Publications & The Internet: The Changing Landscape
    Peter Nalen, CEO, Compass Healthcare Communications
    Presentation - AMM Meeting April 24, 2008
    View Presentation  

    Changing Media Metrics and Their Impact on the Industry
    Melissa Davies, Research Director, Nielsen Online
    Presentation - AMM Meeting February 21, 2008 (PDF)

    New Changes Directly Impacting Medical Publishers 
    Mike Grabowski, Director of Client Relations, BPAWW 
    Presentation - AMM Meeting February 21, 2008 (PDF)

    What Keeps Project Managers Up at Night?
    James Chase, Editor, Medical Marketing & Media
    Presentation - January 24, 2008  (PDF

    Changes in Medical Education: Why Should Journal Publishers Care?
    Jon Bigelow, President and CEO
    KnowledgePoint360 Group  (PDF) November 8, 2007

    Stresses on Drug Marketing in 2007 and Beyond
    John Kamp, Executive Director,
    Coalition for Healthcare Communication
    November 8, 2007  (PDF) 

    FDA Drug Safety Changes: Impact on Pharma
    Cole Werble, Editor-in-Chief, The RPM Report, November 8, 2007  (PDF) 

    Challenges the Pharmaceutical Industry Now Faces 
    October 18, 2007 presentation by Mike Pucci, Vice President of External Advocacy,
    GlaxoSmithKline (PDF) 

    Mr. Pucci has made available to us a CD, "The Value of Medicines", and a book by Pitney-Bowes staff, Total Value Total Return: Seven Rules for Optimizing Employee Benefits for a Healthier and More Productive Workforce. For more information please send email to the AMM Editor 

    Perceptions on Industry Trends and Their Effect on Agencies & Publishers
     (PDF)
    Presentation by Ken Begasse, Jr, Partner, Director of Client Services, Concentric Pharma Advertising - June 13, 2007, AMM Meeting

    Summarizing the Growing Effectiveness of Medical Journal Advertising
    Palshaw Ad Test findings, 1968-2006
    Presentation, 5-16-07 AMM Meeting

    PharmaCorps: Answering Tough Questions
    Presentation by Christian Clymer, 4-11-07 AMM Meeting

    ATTENTION!
    Your login will expire in the next five minutes due to inactivity. Please click the link below to refresh your login.

    Refresh my login