AMM LIBRARY – The Value of Medical Journal Advertising
You are invited to use all the documents in this section to increase your understanding and document the effectiveness of medical journal advertising.
Analysis of Winning 2007 Doctors' Choice Advertisers PowerPoint presentation by Charles Hunt PDF Version 2007 Doctors' Choice Program Guide Outline of Doctors' Choice Study, including research methodology (pages 6-9). PERQ/HCI Physician Media Usage Study - 2007 Edition Study Highlights (1-page PDF) Summary and background (PDF) |
"Changes in Medical Education: Why Should Journal Publishers Care?"
Jon Bigelow, President and CEO,
KnowledgePoint360 Group (PDF) November 8, 2007
"Stresses on Drug Marketing in 2007 and Beyond"
John Kamp, Executive Director,
Coalition for Healthcare Communication
November 8, 2007 (PDF) (PowerPoint)
"FDA Drug Safety Changes: Impact on Pharma"
Cole Werble, Editor-in-Chief, The RPM Report,
November 8, 2007 (PDF) (PowerPoint)
"Challenges the Pharmaceutical Industry Now Faces" October 18, 2007 presentation by Mike Pucci, Vice President of External Advocacy, GlaxoSmithKline
PowerPoint PDF
Mr. Pucci has made available to us a CD, "The Value of Medicines", and a book by Pitney-Bowes staff, Total Value Total Return: Seven Rules for Optimizing Employee Benefits for a Healthier and More Productive Workforce. For more information please send email to the AMM Editor.
Perceptions on Industry Trends and Their Effect on Agencies & Publishers (PDF)
Presentation by Ken Begasse, Jr, Partner, Director of Client Services, Concentric Pharma Advertising - June 13, 2007, AMM Meeting (PowerPoint version)
Summarizing the Growing Effectiveness of Medical Journal Advertising
Palshaw Ad Test findings, 1968-2006
Presentation, 5-16-07 AMM Meeting
Verispan – 2006 Year in Review
Presentation by Kelly Sborlini, 4-11-07 AMM Meeting
"PharmaCorps: Answering Tough Questions"
Presentation by Christian Clymer, 4-11-07 AMM Meeting
