Research Reports

RESEARCH DATA YOU CAN USE

• Medical journal advertising is a vital element of any healthcare media mix.
• Physicians and other healthcare providers pay attention to medical journal ads.
• Medical journal ads lead to higher numbers of new prescriptions

These are all facts. They are substantiated by the results of studies conducted
by the best independent research firms in the world.

Supplemental Guides to Research and Metrics
At the February 2009 AMM meeting we heard from two experts in research and metrics. Their presentations are available for download to assist you in navigating this world of new numbers:

• Russ Haderer, BPA Worldwide
  "Media Measurement Builds Brands"
  Russ explained the print-online partnership initiative between BPA Worldwide and Nielsen. He discussed ways publishers can use data and information in their brand positioning.
  View Presentation: PDF 
  
• Charlie Hunt, MARS Medical
  "New Findings on the Most Important Sources of Medical Information"
  Charlie discussed the newest information sources and presented a descriptive overview of medical search engines.
  View Presentation: PDF 

The Patient as Consumer: The Role of Consumer-Generated Media in Healthcare Today 
Presentation by Melissa Davies, Research Director, Healthcare
The Nielsen Company
AMM Meeting, February 21, 2008

Analysis of Winning 2007 Doctors' Choice Advertisers PDF Version

2007 Doctors' Choice Program Guide
Outline of Doctors' Choice Study, including research methodology

 PERQ/HCI Physician Media Usage Study - 2007 Edition
Study Highlights 
Summary and background 

Harris and Forrester Reports (2006)
  Produced by  American Business Media (ABM)
    The Harris Study (PDF)
    The Forrester Study (PDF)

    - ARPP Analysis with, Slides, Executive summary, FAQ's 
    -RAPP Study with slides, Executive Summary, FAQ's, etc