The Value of AMM Membership
As you are well aware, the publishing industry has been hit by the largest economic downturn in our history. As medical media publishers we are at a crossroads. The Association of Medical Media is expanding its reach to become a more inclusive, proactive organization that represents the true identity of today’s medical media. That’s why AMM is implementing new programs, resources and tools to help you and your organization navigate the nuances and developments within our ever-evolving industry.
AMM’s focus is to create vitality, support and sustainability for our brand: medical journals. The key is to reinforce what we’ve known all along to be true: Medical journals are still the primary medium physicians use to stay informed. That means journals continue their value as the bedrock of any media buy.
The AMM is focused on ensuring our strength in a platform-agnostic publishing environment. Clearly, the channels have changed. If you’re a publisher today, it doesn’t matter if you’re in print or online or both. You use all media available to bring your content to your audience.
AMM features timely, practical, relevant and action-oriented education at its seven face-to-face meetings this year. Our organization is able to do this by being visionary and responsive to change. We’ve recently created a Government & Industry Committee whose goal is to help build a plan for the FDA and Pharma. This allows us to be in the driver’s seat to advance public health, wield the power of AMM, and make our voice heard to influence legislators, regulators and healthcare professionals.
AMM is also rolling out a new research arm, beginning with a measured print and online campaign to support our outreach efforts.
In an effort to expand AMM’s scope, we continue to support our medium with a punchy, potent new advertising campaign promoting the value of medical journal advertising—in print and online.
Our presence in the social media, LinkedIn, Facebook and Twitter, provides us with an even stronger presence on the Web. Also, AMM members will have access to Webcasts and digital recordings of presentations by our key expert speakers
In addition to our new, innovative programs and services, we also will conduct the Nexus Awards and The Doctors’ Choice Awards in 2010.
As we evolve, here are some great industry leader tips to guide us along the way:
- No publisher should be without a cohesive online, mobile, event and print content strategy.
- Put your community at the center of your brand by tailoring and expressing your content on every possible platform.
- It’s all about the content. Quality content attracts quality readers who attract quality advertisers. Together, quality readers and advertisers drive the revenues that can be re-invested in quality content.
- Think of your magazine as a total brand upon which you’re continually building a larger, ever-growing community—a place where both readers and client partners know that they’re integral, relevant and valued.
- We limit ourselves professionally—if we think in the mode of magazine publishers. No matter what publishing discipline you work in--being a pioneer will be key to your success. If we, as an industry, limit ourselves with a narrow definition of what we do, we may not survive.
- Think about content creation from a multiplatform point of view. Connect with your consumer at all touch points—on Twitter, Facebook and the iPhone—not just in your magazine or magazine portals.
--Source: Publishing Executive, May, 2009
AMM is about to show the world our energy and muscle! We really need your support. It’s the perfect time for you to join AMM or reinstate your membership. United through AMM, the medical journal publishing industry will achieve brilliant success, and all of our companies will remain viable and relevant for many years to come.
For more details please visit our membership page, then call or email our Membership Coordinator, Alison Bohn:
856-380-6814, abohn@ammonline.org
