About AMM
The Association of Medical Media (AMM) is dedicated to educating and promoting the value of the medical publishing and communications industry. AMM's name reflects its membership: medical publishing firms, content providers and associated companies in the medical communications field. The members of AMM share a commitment to editorial integrity, professional sales standards and the promotional value of medical advertising.
AMM is committed to fulfilling its clients' integrated needs through programs designed to show publishers and advertisers the synergies, efficiencies and strategies for print and online marketing. Through regular networking opportunities and our unique industry partnerships, AMM aims to be the leader in the future development of medical media.
Mission Statement
AMM is dedicated to educating and promoting the value of the medical publishing and communications industry. AMM does this by:
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Developing and maintaining high standards of publishing practices;
- Providing members with information on and a forum for discussing issues and opportunities facing our market;
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And by promoting the value and advantages of medical publications and their brand extensions.
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Purposes of AMM
- To serve as the organization of publications in the field of medicine.
- To develop, maintain, and support high standards of publishing practices for the benefit of those in the medical profession and the healthcare industry.
- To provide members with a forum for discussion of the challenges that medical publishers face, and an opportunity to work together to develop programs that address these challenges.
- To promote the importance and advantages of medical publications as a prime communications medium to educate and inform.
- To develop an understanding among civic, legislative, educational, and other groups who have an interest in one or more aspects of healthcare of the important role of medical publications in upgrading medical care, as well as to provide cultural, recreational, practice management, and other valuable information to physicians.
To promote the goal of highest standards in publishing, members and affiliate members pledge to abide by a ten-point Code of Ethics.
Note: In 2007 The Association of Medical Publications (AMP) officially changed its name to The Association of Medical Media (AMM).
