February 2012 Education Event

Open to Members and Nonmembers!

February 22, 2012
2:30 PM - 4:00 PM EASTERN
WEBINAR

Registration Fee:
Members, Agencies, Pharma: COMPLIMENTARY
Non Members $100 USD
Registration is now closed

"The Curation Solution: How Publishers Create Value in the Digital Age"

If you have a digital footprint in marketing (or are thinking about it), you will want to register for this AMM webinar!!

Webinar Description
"Join Steven Rosenbaum, CEO of Magnify.net and author of the book Curation Nation, for a look at the role of professional media in the age of information overload. The good news: Google search isn't taking over the world after all, and in fact the value proposition for publishers and the content and advertising we 'curate' is more important than ever. He'll share his insights and offer some specific implications for our business."

About the Webinar
The upcoming webinar will be 90 minutes in length. Upon registering, you will receive dial in instructions and a conference code. Audio will be heard by calling into the conference call line or through your computer speakers and slides of the presentation will be viewed by logging into the website using your conference code. An internet connection is required to view the presentation. The speaker will automatically advance the slides while participants listen and follow along. There will be a question and answer period at the end of the presentation. The cost of the webinar will be $100 USD for Non-Members and complimentary to AMM Members, Agencies, and Pharma. You are welcome to have as many individuals participate at your location as you want, however, only one conference code can be used per computer.

About the Speaker
Steven Rosenbaum is an author, entrepreneur, and curator. In his groundbreaking book Curation Nation (McGraw Hill / 2011) he argues that the current path of digital content creation is a recipe for disaster. Interviewing 70 of the leading thinkers in media, publishing, and advertising, Rosenbaum makes a compelling case that the future of the web is curated, not created.

As the CEO of Magnify.net, Rosenbaum provides a multi-source video curation solution that helps his clients grow traffic, engagement and monetization. Magnify.net powers video implementations for publishers like New York Magazine, Meredith, Bonnier and Penton; content destinations like Mediaite; and non-media brands that leverage video content such as Patagonia, GE and TEDx.

Early in his career Rosenbaum created MTV's groundbreaking user-generated series MTV UNfiltered, a pre-web television project that handed cameras to young storytellers. Before email or the web, UNfiltered was what Time Magazine called "the Future of GenX News." Since that time he has built a career finding, organizing, and contextualizing stories. Rosenbaum's work in media includes filmmaking work as an Emmy Award winning documentary filmmaker. His film “7 Days In September” gathered more than 500 hours of video around 9/11 – creating a curated journey through the eyes of 28 filmmakers and citizen storytellers.

Last year Rosenbaum was named the Science Journalism Laureate for Purdue University. And in November of 2011, he was chosen to be New York City's first Entrepreneur At Large, working with NY's Economic Development Corporation to bring more start ups and engineering talent to New York. Rosenbaum is a regular blogger on technology and the evolution of the internet for Huffington Post, Fast Company, Business Insider, Forbes and Mashable.
Today, Rosenbaum calls Curation the “New Magic” of the connected world – fixing the signal to noise problem, and making the world contextual and coherent again.