Code of Ethics

The members of The Association of Medical Media have joined together to practice and promote the highest standards of publishing ethics. In keeping with this goal, we pledge to abide by the following Code of Ethics:

• The most important function of a publication is to serve the reader's interests. By doing so, the best interests of advertisers are also served.
• No editorial material will be published in a publication in return for any monetary compensation or advertising consideration.
• A member publication will publish no advertisement that might be mistaken for its own editorial material due to style or format without labeling such as an advertisement, clearly and conspicuously.
• Each publication will maintain its editorial integrity and independence from influence by any outside sources, including advertisers and the government.
• Publications will support and promote the ideal of a free press.
• Member publications will respect the trademarks and copyrights of other publications.
• The circulation of each publication will be verified periodically by an outside source to ensure distribution of the circulation outlined in its rate card.
• Member publications will deal honestly and fairly with all advertisers, and member's pricing practices will conform to all applicable laws.
• Publications will not knowingly accept advertising that contains untruthful, deceptive, or misleading statements.
• Each AMM member will promote and sell space on its publication's own merits, and will not use promotion or selling methods that disparage other publications.