THE CASE FOR MEDICAL JOURNAL ADVERTISING
Journal advertising increases physician awareness, product sales, and the likelihood that physicians will make your brand their product of choice. On this page AMM provides facts and ideas to demonstrate that for maximum ROI you need journal advertising in your marketing mix.
White Paper
“The Interaction Between Detailing and Journal Advertising”
Full Presentation by Charlie Hunt PDF PowerPoint
Summary Presentation by Mark Rothman PDF PowerPoint
Webinar FAQs View PDF
Harris and Forrester Reports (2006)
Produced by American Business Media (ABM)
PhRMA Patient Assistance Program (PowerPoint)
Analysis: Doctors' Choice Studies
Evaluation of New Rx Performance for Winners
Presentation by Charles Hunt (PowerPoint)
RxPromoROI.org
ARPP Study: Analysis of ROI for Pharmaceutical Promotion
RAPP Study: Measures the ROIs for detailing (DET), direct-to-consumer advertising (DTC), medical journal advertising (JAD), and physician meetings & events (PME)
Budget Reallocation Calculator - Potential Impact of Budget Changes
Summarizing the Growing Effectiveness of
Medical Journal Advertising
Palshaw Ad Test findings, 1968-2006
Presentation, 5-16-07 AMM Meeting
Doctors of the World Campaign Brochure (PowerPoint)
Concise illustration of journal advertising effectiveness
Case Studies:
Additional Reading
“Leveraging Your Healthcare Information”
by Bette Brunelle of Outsell, Inc.
Presentation - November 16, 2006 AMP Meeting
Medical Journal Advertising Overview
10-page overview of the Value of Medical Journal Advertising. Find answers to the following questions: Is advertising in medical publications as effective in increasing prescriptions as it is in creating awareness? What is its ROI? Can it work alone? Does it have a strong synergy with detailing...and other major promotional/ educational tactics? Will it have an impact on their ROI? (PDF file)
Selling Tool - ROI Insights
Quick, easy-to-use, graphic reference source for discussing the advantages of advertising in medical publications with your clients.
Other Sites:
American Business Media (ABM)
www.americanbusinessmedia.com
American Association of Advertising Agencies (AAAA)
www.aaaa.org
The Advertising Research Foundation
www.thearf.org
Medical Marketing & Media
www.mmm-online.com
Additional Studies:
Cahners CARR Reports
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Cahners is no longer publishing the CARR Reports, but we provide them here because they contain important and useful information for medical marketers. |
Magazine Publishers of America (MPA)www.magazine.org